Creative Direction for the 2022-2023 Howies Hockey Product Catalog. The annual publication is the largest project of the year, going out to around 100,000 customers and pro shops across North America.
Containing a complete product lineup, the entire booklet is presented as a lifestyle compilation of hockey tape, accessories and apparel. On top of composition and execution, I am involved with creative direction, copywriting and more.
Shop the 2022-2023 collection here.
