TIMEBOMB Brown Liquors - Retail Experience Packaging

The retail experience for Timebomb was inspired by a trip to the grocery store. On my way to a friend’s house, but wanting to avoid clear liquor, I found myself short on options. Showing up to a party with any whisky other than Fireball made me feel like an old man, and I noticed that Vodka and Tequila was the liquor primarily promoting a social lifestyle. The project designed itself, a trifecta of brown in a class of its own. The attention paid to clean type attests to its quality, while the explosion of color brings energy to the situation. Consumers can pick up the gift pack to keep the party going.